We were invited by the public cultural center Sesc to illustrate and animate a week-long fall prevention campaign for the elderly. The main concept for the project was the “body/house”, which encourages the public to reflect on physical self care as if it were their own home. Our job was to visually translate this concept without stereotyping elderly people. To achieve this we created stylish characters full of personality. The result was a campaign that was fun, colorful, and charming.
My roles
lllustration
Art Direction
Storyboard
Animation
Client: Sesc
Year: 2021
Creative Direction: Thiago Lopes
Illustration: Thiago Lopes
Animation: Isaac Nascimento
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